Global food leaders

You studied science at university, did you want to be a scientist? When did your focus change to the business side?

Yes, I do have a Master’s degree in zoology. Originally, I wanted to become a teacher. Then I imagined myself as an environmental ecologist studying Southern African wildlife. As life had it, I started a family while still doing my MSc and, when the opportunity presented itself within the fishing industry, I jumped at the chance to shift my income from bank loans and government funds to earned income.

What are the biggest challenges for the seafood industry that science can help address, both at home and globally?

The first thing that comes to mind is the limitation on sustainable growth of the blue economy due to social licence. Scientists are trusted to bridge the gap between what is happening on the water and public perception. That would entail (on the one hand) creating improved environmental and economic outcomes across industry and (on the other hand) communicating those in a trusted manner to society.

What are some of the big changes you have seen or experienced during your career?

The introduction of Marine Stewardship Council certification into wild fisheries globally and the subsequent improvement of stocks as a result of that. Secondly, the shift beyond a mere bottom line focus to a more holistic appreciation of business impact on the planet and one another. The impact of a changing climate on our oceans and the increasing urgency for more agile ecosystem management. You’ve been part of the seafood industry in several different countries.

What do you think is special about the Aotearoa New Zealand sector?

We are a maritime nation like no other. Our ocean makes up 96% of our territory, yet we look to the land to solve our problems. From a cultural perspective, Kiwis stand out as a caring nation, and a high degree of collaboration would create immense and immediate impact, especially in the blue economy.

What do you think are some of the biggest opportunities for Aotearoa’s seafood industries?

Bringing New Zealand Inc. together (industry, government, science and communities) to develop innovative brand, product and technological solutions that will help us overcome the increasing distance to market and consumer expectations.

Sustainability is obviously a big focus for the seafood sector right now, but are there any other (consumer-driven) trends that you think the industry will have to respond to or be prepared for in the near future?

Yes, we are faced with increasing expectations to be circular in our production methods, especially as raw material producers. This is one area where science can play a big role in helping industry retain a competitive edge (for example, alternative harvest/farming methods, high-value product innovation and IP development). Also, trends towards foods with less environmental and social impact (like veganism and alternative proteins) will also force the industry to think differently about its competition in the marketplace.

How does seafood feature in your home life? Are you a recreational fisher, for example, or is it a food for everyday or special occasions?

Growing up in Namibia, the thought of beach casting on a desolated coastline never attracted me much. I preferred to spend my time diving for crayfish. However, working in the seafood industry has provided the opportunity to fish with many incredible people in many extraordinary places around the world. I have six children, so I still don’t own my own fishing rod but you can imagine we eat more seafood than your average family.

Are you adventurous when it comes to new foods?

I grew up with meat and potatoes for lunch pretty much every day and so I was not very adventurous in terms of trying new foods. But, as I travelled across the globe, I often ended up in situations where I had no choice but to eat what was on the table, even if I didn’t know what it was. It usually turned out ok!

Do you prefer eating out or dining at home?

I love eating out, but nothing tops a dinner with the family at home.