Grow sustainably – we’re developing new ways for growers to improve the financial and environmental sustainability of their crops while adapting to changes in New Zealand’s climate and building resilience to extreme weather events.

Optimise value – we’re creating new products that people want to buy and developing smart food systems that ensure those products get to the consumer in the best possible condition.

Māori are strong in horticulture – through our Tono strategy, we’re building stronger relationships with Māori organisations, working with them to deliver on their aspirations of growing kai for future generations.

Underpinned by science and knowledge – we believe science can create a better future and we design innovative products and technologies to support the success of the horticulture sector.

Nurture people – we are a team of 1,000 people with values that reflect the importance of respecting the talents and ideas of each individual.